Chip crisis leaves skid marks: Audi sales in 2021 will remain slightly below the previous year

Audi sold 1.68 million cars last year, 0.7 percent fewer than in the previous year, which was already Corona-marked. After a record in the first half of the year, sales in the second half of the year were slowed down by the semiconductor bottleneck, explained the Volkswagen subsidiary.

Delivered in China Audi 701,000 cars from – 3.6 percent less than 2020. The fourth quarter in particular was characterized by the semiconductor bottleneck for locally built vehicles. In Europe, Audi was just below the previous year’s level with 617,000 cars. In Germany, sales slumped by 15.6 percent: The company also referred to special effects due to the temporary VAT cut in the second half of 2020. Audi sold 196,000 cars in the USA, an increase of 5 percent over the previous year.

“Determined implementation of our roadmap”

Sales manager Hildegard Wortmann said: “Although the semiconductor supply will remain tense in the coming months, the strong growth in deliveries of the e-models gives us a tailwind for the further resolute implementation of our roadmap. that we have the right portfolio. “

Audi sold 82,000 fully electric vehicles last year. The company aims to have 25 fully electric models on offer by 2025.

Audi remains in third place

Last year, the BMW Group sold more than 2.2 million cars of the parent brand of the same name for the first time – more than ever before. This puts BMW in first place in the global premium segment. Competitor Mercedes-Benz sold 2.055 million cars of the brand with the star last year – five percent fewer than in the previous year. (dpa / gem)

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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