In times of crisis, with the pandemic still raging and the automotive industry plunged into massive bottlenecks due to the lack of microchips, Lamborghini has managed to shine: for the house of Sant’Agata Bolognese, 2021 has been the best year ever.
The Italian brand has closed 2021 with 8,405 cars sold, which means beating the figure harvested in 2019, when it signed 8,205 commercialized models. We are therefore talking about 200 more cars compared to what was to date its best exercise. And compared to 2020, their figures have improved by 13%.
In addition, the forecasts look good, as the brand confirms that the orders received almost Copan the production assigned for 2022. For Lamborghini everything has been painted in gold for a long time.
60% of sales, for the Lamborghini Urus
Key to the success of recent years is being the Lamborghini Urus. This ‘sacrilege’ in the form of an SUV extreme leads more than 15,000 units conceived in just over three years of life and takes more than half of Lamborghini sales in 2021.
Specifically, the Urus has commercialized last year 5,021 units, what the 59,7 % with respect to total sales. And the other big part of the cake is provided by the Lamborghini Huracán, with 2,586 models sold and representing 30.8% of its registrations.
The premiere of the Hurricane STO, that new variant of the toro, with 640 hp and conceived as a racing car approved for the road.
He has also done it his way el Aventador LP 780-4 Latest, which is the farewell version of the house’s V12. Its 600 units have been sold in just three months, almost completely integrating the commercialized units of the Lamborghini flagship, since the Aventador has signed the 798 items enrolled.
When it comes to markets, where Lamborghini sells the most is in the US, with 2,472 sports marketed, followed by China (935 models) and Germany (706 units). The fourth place is for the United Kingdom (564) and the fifth for the premises: in Italy it has delivered 359 cars.
In total, Lamborghini cars are sold in 52 markets and Spain it is far from being among the most prominent. In 2021, in our country, the brand commercialized 26 of their cars: 19 Lamborghini Urus, six Lamborghini Huracán and a single Aventador.
The hybrid successor to the Aventador, in 2023
While surely 2022 it will be another good year for Lamborghini, which will include four new releases Compared to the three in 2021, it remains to be seen how the future that is marked by electrification, to which it is obliged, will sit. if you want to survive.
In its strategy ‘Direction Cor Tauri’ will add eco-key mechanics in the coming years. His electrified era will inaugurate it his first hybrid supercar (with permission from the very limited 21st century Countach), which is estimated to be el substitute for Aventador and whose arrival date will be in 2023.
But it also foresees electrify its entire range by the end of 2024, that is to say, in a matter of about three years, and to release in the second part of this decade what will be his first 100% electric car.
Thus, the Huracán could also pass away after a decade of existence, as happened with its predecessor, the Lamborghini Gallardo, and give way to a new model with electrified mechanics.
For his part, Lamborghini Urus His fourth life begins this year, so his goodbye still seems distant. A) Yes, it is marked the premiere of a plug-in hybrid variant of this SUV that, it is understood, will exceed 650 CV thanks to the inclusion of electric propulsion that adds forces with its V8.
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