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Already very petty: Munich trade fair defends itself against IAA critics

The Munich exhibition company does not want to give way to the protests against the newly launched car and traffic fair IAA in the Bavarian capital. The first Munich IAA Mobility last August, with 400,000 visitors from 94 countries, “immediately became the largest mobility event in the world because it is no longer just a car show,” said Klaus Dittrich, head of the trade fair, on Wednesday evening in Munich.

In terms of media reach, the event, with 1.2 billion contacts in 2021, was third behind the Olympic Games and the European Football Championship. “An advertisement for the city that would be priceless, that one could not even afford.”

A key point of criticism of the new IAA concept was that the car companies had set up their stands in the most beautiful squares in downtown Munich. “The discussion about whether the lawn on Königsplatz has been broken or not is already very narrow-minded,” said Dittrich.

Black numbers at a glance

The Greens and other IAA opponents criticize, among other things, that the city center was made available to the manufacturers as advertising space. Munich had prevailed as an event location in a competition against several other German cities. If the Munich city council should ban automakers from the city center again before the next IAA in 2023, Dittrich expects the VDA to move the event. “I know at least six German cities that would rub their hands together.”

The VDA then emphasized that it wanted to stay in Munich. “We are in constant contact with the city and Messe München and are firmly planning to continue the successful IAA format in Munich,” said Managing Director Jürgen Mindel. In its new form, the fair is intended to serve as a forum for discussions with the critics of the automotive industry. The next edition in 2023 will continue to be “the platform where this necessary social dialogue will take place”.

The Munich trade fair company was one of the most successful in Europe before the corona pandemic and organizes leading international events for the respective industries in several sectors. These include the Bauma construction machinery fair, the Expo Real real estate fair and the Ispo sporting goods fair. After two years of losses due to the corona, Dittrich expects the exhibition company to be in the black again this year.

A highlight in the summer will also be three major concerts, each with over 100,000 visitors, for which, according to Dittrich, fans from all over the German-speaking area and beyond have already bought tickets: Helene Fischer, Robbie Williams and Andreas Gabalier will perform. (dpa / mer)

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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