According to a study by industry expert Stefan Bratzel, German car manufacturers continue to lead the world in terms of innovation. His CAM institute in Bergisch Gladbach compared useful innovations for drivers in series models from over 80 brands since 2016. Result: “In the multi-year analysis since 2016, Volkswagen, BMW and Daimler as well as Tesla remain the most innovative global automotive groups ahead of Hyundai, Ford and Stellantis.”
For the first time, three Chinese car manufacturers are among the top 10, Bratzel announced on Thursday. The Japanese manufacturers lost their innovative strength, Toyota fell back to 13th place.
According to the information, the Volkswagen Group with the core brands VW, Audi and Porsche asserted itself at the top. In the period from 2019 to 2021 there were many innovations in electric drives and in operating and display concepts. In second place in the evaluation, BMW came with world firsts such as the traffic light assistant that recognizes red traffic lights and stops the car.
Tesla in fourth place
Bratzel sees Mercedes-Benz close behind. With the new S-Class 2020, the Stuttgart-based company presented many innovations, including the warning of construction sites through symbols projected on the street. Despite fewer series, Tesla comes fourth thanks to innovations in range and driver assistance systems, followed by Hyundai and Ford.
“Despite all prophecies of doom, the German automotive groups currently have a very high level of innovation and their innovations cover a wide range of technologies,” said Bratzel. “However, due to the high level of innovation, this positive snapshot is not a long-term guarantee of survival.” Tesla and newcomers from China are highly innovative and put the established manufacturers under enormous competitive pressure. (dpa / swi)
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