Decline in sales: JLR will sell fewer cars in 2021

Jaguar Land Rover sold fewer cars in 2021 than in the previous year. As “Automotive News Europe” reports with reference to manufacturer information, sales were 1.2 percent below the comparable period. This was mainly due to the lower demand for Jaguar models, which were 16 percent below the previous year. In contrast, sales of Land Rover vehicles increased by 3.4 percent.

Overall, JLR sold 420,856 cars last year; of these, 334,586 were Land Rover and 86,270 Jaguar. Especially in the last quarter of the calendar year, the shortage of semiconductors had a severe impact on the British manufacturer. The available chips were preferentially installed in high-margin models. JLR’s fiscal year runs until the end of March. (mer)

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Lenny Li

I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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