The Center for Intimate Justice reports that many companies related to women’s sexual health routinely have their ads censored on Instagram and Facebook.
Social networks apply an extremely strict policy regarding sexual content and nudity. In addition to wanting to limit images and videos of nudity, the two Meta applications also make it a point of honor to ban this type of content from their advertising spaces. However, according to the American Center for Intimate Justice (ICJ), not all companies of this kind are in the same boat.
Among the examples cited by the CIJ, we find, among others, publications related to consent, pain during sexual intercourse or breastfeeding. At the same time, several advertisements related to male pleasure and sexual performance were highlighted on Facebook and Instagram. The CIJ cites in particular advertisements for male lubricants, accompanied by promotions.
As a reminder, Facebook’s rules state that “Ads must not promote the sale or use of adult products or services. Ads advertising sexual or reproductive health products must be targeted to people over the age of 18, and must not be centered on pleasure.”
In its report, the CIJ explains the importance of access to information on these kinds of subjects for the benefit of women and people of diverse genders. It also creates economic equity, as most of the businesses cited in the study are run by women.
An admission of failure for Facebook
According to the Economic Times, a spokesperson for Meta acknowledged that several mistakes had been made. Some of these bans on businesses related to women’s sexual health have been lifted. Still, the firm does not seem inclined to review its rules of use. Company founder Jackie Rotman explains:
“It’s not as complicated as protecting democracy or elections. It’s about finding a way to make sure women’s health ads aren’t blocked. It’s just Facebook deciding what things they need to fix.”