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Swiss VW dealer takes stock: Good year for the AMAG Group

AMAG, the largest car dealership group in Switzerland, has had a difficult but ultimately good year in 2021. In a year-on-year comparison, the company increased its sales by around CHF 300 million to CHF 4.3 billion (EUR 4.1 billion).

“The workshops were well utilized in 2021 and the entire dealer organization also succeeded in increasing the market share of our brands,” says AMAG CEO Helmut Ruhl.

With its 82 locations, the car dealership group sells vehicles from the Volkswagen Group. In the overall Swiss market with more than 238,500 new car registrations, AMAG has almost a third (31 percent), a good one percentage point more than in the previous year.

Strong plus at Audi and Seat

AMAG sold a total of 74,340 new vehicles, an increase of 4.3 percent. While Audi (up 7.1 percent to 17,000 new vehicles) and Seat/Cupra (up 5.4 percent to 12,800 new vehicles) grew, Volkswagen passenger cars (down 2.3 percent to 25,800 new vehicles) and Skoda (down 0.3 percent up 18,700 new cars) slightly in the red. In addition, there are almost 4,600 vans and 2,800 campers from VW Commercial Vehicles.

With 238,500 new cars, the Swiss car market could hardly grow compared to the previous year (236,800 new cars). It was still well below a normal year with around 300,000 units.

The car dealership group intends to focus even more strongly on electromobility in the future. Last year, about every seventh car that AMAG sold was a purely electric car.

Focus on purely electric vehicles

Now she wants to realign her subscription offer Clyde: In 2022 the transformation to a purely electric mobility ecosystem will begin. In addition to aspects such as different terms, different kilometer packages and inclusive services such as insurance, taxes, service, tires or delivery of the vehicle within ten days including home delivery – the brand portfolio will be expanded to include other BEV brands.

In addition, the e-car subscription now includes a charging flat rate. With the charging card, unlimited charging is possible in Switzerland and throughout Europe at no additional cost. In addition, Clyde is to develop into a 100 percent electromobility provider by 2024.

Also read:

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Family business Auto-Adler taken over: König Gruppe becomes a VW dealer

From the data center:

The largest car dealership groups in Europe – 2020

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