why demonetizing fake news videos is not a good solution?

The video-sharing social network may well demonetize the content it deems problematic, but in fact it does not help much.

Particularly affected by fake news, YouTube has been operating for several months now a suppression and an demonetization drastically of all content that it deems contrary to its rules. Already affected by massive disinformation during the last American presidential elections, then by vaccination campaigns against covid-19, the platform must now deal with a lot of fake news around the Russian-Ukrainian conflict. Problem, if it is generally content to demonetize sensitive content, it would be absolutely uselessensures a study.

According to Cornell Tech, YouTube monetization has long been uncorrelated with how content creators make money. The fault of the often too fussy restrictions on the part of the platform, which automatically demonetizes certain topics (such as sexuality for example), forcing videographers to find new options to fund their work.

Demonetization worsens fake news

In reality, few videographers make a significant income from YouTube monetization. Especially since according to the study conducted by Cornell and the Federal Polytechnic School of Lausanne, most of the creators of “problematic” content are likely to bet on additional income, such as Patreon or Utip. In total, they would be like this 61% appeal to the generosity of their publiccompared to 18% for all YouTube channels.

Worse still, demonetization would tend to radicalize its creator. To ensure better remuneration, the latter would indeed have tendency to assert their opinions morein order to reach a more committed public, and therefore more inclined to support them financially. “On the other hand, it can also encourage creators to embrace divisive rhetoric,” says the study.

Patreon must take responsibility

To avoid the proliferation of sensitive content on YouTube, the study thus calls on alternative financing platforms to review their copy, by being more meticulous about the creators they host. In any case, it will no doubt be incumbent on YouTube to take further strong action. Last month, the company’s chief product officer, Neal Mahon, floated the idea of ​​more aggressive measures to prevent the proliferation of problematic content on the platform.

The full study can be found here.

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