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Login for: 25 years A-Class: The small Mercedes is an endangered species

25 years ago, Mercedes entered a new segment with the A-Class. For many customers, this is the start of the brand with the star. A mishap in Sweden couldn’t change that. But with the luxury strategy, the next generation of compact cars will be thinned out.

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During the so-called moose test, the A-Class fell over in 1997 – here is a recreated scene. Nonetheless, it was a success. (Photo: Hans Dieter Seufert)

For many decades, Mercedes was the brand for vehicles in the upper and luxury class. That changed fundamentally in 1997, when the car manufacturer presented a revolutionary vehicle concept for a new segment with the A-Class at the Geneva Motor Show. During a test by Swedish journalists, the A-Class did tip over and had to be extensively retrofitted with the ESP stability program…

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