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Login for: From 2024: BMW switches to agency model

After Volkswagen and Mercedes, BMW also relies on agency sales. The carmaker wants to change over to Mini sales in 2024, and the core brand will follow two years later. The agency model is not new for BMW. A few years ago, the manufacturer had bad experiences with it.

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BMW will introduce the agency model in sales from 2024. (Photo: BMW)

BMW is introducing an agency model in its European markets, including in the German home market. The manufacturer informed its trading partners about this last Friday. In doing so, BMW wants to take account of “changing customer expectations, ongoing digitization and the expansion of online vehicle sales,” as a BMW spokeswoman asked Automobilwoche…

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