Freshly landed at the head of Twitter, the American billionaire plans to make the platform pay for certain professional users.
The acquisition of Twitter par Elon Musk is about to be finalized, and the businessman already has plans full of pockets to transform the social network in his image. His latest suggestion: make the blue bird pay for some users.
Business accounts will have to pay
Internet users should be reassured, a priori, Twitter won’t change its general business model. Private or occasional users of the platform will be able to continue to enjoy its features free of charge. The change will come to business accounts, and official government organizations initially. A way for Elon Musk to open a new financial windfall, while his new toy is still struggling to find its financial balance. It remains to be seen whether the project would concern all certified accounts, or just a reduced panel of users defined on a case-by-case basis.
Twitter will always be free for casual users, but maybe a slight cost for commercial/government users
— Elon Musk (@elonmusk) May 3, 2022
Among other suggestions made by Elon Musk, the possibility of charge for embedding tweets for media and business. In reality, these are only ideas: as often, Elon Musk tweets faster than his shadow, and no change in economic model is officially planned for the moment. Especially since the idea of paying to quote messages from the platform, for example, could conflict with one of the fundamental points of the American Constitution, namely the First Amendment, which guarantees freedom of expression. Rather embarrassing at a time when the businessman has made this freedom his number one priority.
There remains only the simple idea of invoicing Twitter to professional enterprises would raise many questions. Starting with determining which ones will be affected by the measure, and which ones will be able to slip through the cracks. If Elon Musk’s project materializes, it will probably also be necessary to rule on the subject of influencers and influencers, whose image constitutes a brand in itself.