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While brands strive to get cheaper electric cars, Tesla has once again put a spike in their prices

In the current context, it is common to see manufacturers slightly raise the price of their models, whether or not they are electric, except Tesla. The Texan manufacturer has decided to raise the price of their cars in the United States to the beast, we could say. And it is that the rise is up to 6,000 dollars.

In Spain, for the time being, the American brand has not raised its prices. However, this move could be the prelude to a similar rise in Spain and in Europe.

Throughout 2021, Tesla raised its prices little by little, but in early 2022 the increases slowed down and the last strong price increase was in March 2022. At that time, in the United States, the increase was between a 5 and 10%, with the entry-level Model 3 going up more than $4,000 and the more powerful Model X going up $12,500. There is nothing.

That increase also came shortly after to Spain. Also in the month of March and in the same proportions, around 10%. Except, of course, in the case of the Model S and Model X that still do not return to our market.

Thus, the current prices of the Tesla Model 3 range from 55,620 euros for the Access Model 3 RWD to 67,020 euros for the Model 3 Performance. We are talking about cash prices or PVP, not those indicated in large in the configurator that usually involve financing.

In the case of the Model Y, they haven’t changed yet either. The Model Y Great Autonomy remains at 69,070 euros and the Model Y Performance at 70,980 euros.

Precio Tesla Model 3 Performance

With the precedent of the previous increases, and especially the increase in March, it is very likely that we will soon see an increase in the price of the entire Tesla range in Europe and therefore in Spain. We will see if in the same proportions or in a more contained way.

And it is that the costs of a Tesla Model 3 and a Model Y manufactured in the United States for the local market is not the same as the models manufactured in the Berlin or Shanghai factory, both having very different costs.

For example, the batteries for Chinese Model 3s are not from the same supplier as for North American units. These differences make it difficult to predict the proportion of the increase.

The fight to get a cheap electric car

Car factory

The case of Tesla is especially striking for two reasons. The first is that he is increasingly moving away from the promise of the $25,000 Tesla. In fact, Elon Musk has explained at the beginning of the year that the brand is too busy to develop that car and that it leaves it for later.

And the second is the context. At a time when electric car manufacturers are managing to propose cheap electric carsAs the Chevrolet Boltthe Fiat 500e or the Dacia SpringTesla raises its prices even more.

Chevrolet Bolt

Certainly, making a car and especially an electric car is getting more and more expensive. The different supply crisisof raw Materials o de microchips they make manufacturers have to manage not to raise the price of their cars, or in any case do so slightly.

Other manufacturers make an effort not to raise the price of their models beyond what is strictly necessary (inflation, costs). For example, him Hyundai Kona Electric, which in its Style finish cost 46,450 euros in 2020 now costs 47,350 euros, being a model that has been the subject of a restyling in the meantime. Or the Renault Zoewhose price of the access version was 30,115 euros in 2020 and is currently 30,448 euros.

Renault Zoe

The reason for not wanting to raise the price of electric cars, at least in Europe, is the need for brands to achieve organic growth in this segment, not based on incentives. Manufacturers risk their long-term survival.

And it is that if finally in 2035 is prohibited the sale of new gasoline cars (and everything indicates that this will be the case), they have no choice but to make a mark on the market and sell as many more electric cars as possible from now on to lower the costs per unit and thus be able to offer in a future really affordable electric cars.

Thus, Tesla’s movement can be explained both by the increase in manufacturing costs, whether in raw materials or microchips, and by the desire to increase its profit margins in the face of a possible battery shortage in the medium term and inflation in the United States that Elon Musk sees as very serious in the future.

A vision that has led him to say that Tesla should get rid of the 10% of your workforce (mainly executive positions) to be able to assume a black economic context.

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I started to play with tech since middle school. Smart phones, laptops and gadgets are all about my life. Besides, I am also a big fan of Star War. May the force be with you!

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