Volkswagen boss no longer believes in the idea of ​​an Apple Car

Volkswagen boss Herbert Diess doesn’t think Apple will ever produce an Apple Car. The Apple should be limited to CarPlay.

Herbet Diess is a strong voice in the automotive world. The CEO of Volkswagen, the largest group in the world, is a real institution, he who took over the reins of the German brand in 2018 after the Dieselgate scandal. Questioned a few days ago on the question of a hypothetical « Apple Car »Diess was more than hesitant about it.

“I’m not sure that Apple will actually bring cars to market,” he said in a speech at the “hub. Berlin”. According to him, Apple will limit its role to that of CarPlay, which will become an essential feature in the coming years for the “cockpit” of tomorrow’s cars.

CarPlay the Apple solution for the automotive world

Diess agrees here with the latest announcements from the Cupertino company, which has planned to offer a brand new version of CarPlay at the end of 2023. This should be a significant improvement to the system we already know. According to Diess, this update will be Apple’s only foray into the automotive world.

As a reminder, the project of an Apple Car goes back almost 10 years back at Apple. Named “Titan” internally, this program was to lead to the construction and mass marketing of a new kind of car, electric, connected, and as autonomous as possible. But unfortunately for Apple, not everything went as planned.

An Apple Car too complicated to produce

Indeed, the Cupertino company has taken a lot of delay in the design of this hypothetical car and, from the rare information we have, it has not succeeded in forging a partnership with a car manufacturer. If the discussions were very advanced with Hyundai, the Korean group had finally withdrawn, not wanting to become a vassal of Apple, serving only as subcontractors to the Apple brand, in the same way as Foxconn or LG Display (which provides iPhone screens to Apple, among others).

In the absence of a partner to carry out the production of an Apple connected car, the project may well have fallen through, and we may never see an Apple Car rolling on the streets of France. If the Apple Car were never to see the light of day, then Apple would have spent a fortune on a project that many are waiting for, both among the public and Apple shareholders, who are betting on a skyrocketing share price. when leaving Apple’s car.

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